CPM (Cost Per Mille) Calculator

This cost per mille (CPM) calculator can be used by digital marketers to compare and analyze how a specific advertising campaign performs across a range of advertising platforms.

It first calculates the cost per mille and subsequently presents an analysis of the extent to which a given advertising campaign is efficient when compared with industry benchmarks.

Average CPM by Platform

Source: Gupta Media - CPM Tracker, 2024

How to Use the CPM Calculator

Using the cost per mille calculator is very straightforward. Simply follow the steps below:

  1. Input your campaign name
  2. Select the advertising platform you are using from the available options or add your own platform
  3. Input the total amount you have spent on advertisements
  4. Input the total number of impressions your ad has received
  5. Click on the "Calculate CPM" button to generate the analysis.

Once you have inputted all the required information, the CPM calculator will automatically generate details of CPM, efficiency, and performance, and will present a range of tables and interactive charts you can use for performance purposes. As such, it is a particularly useful calculator for marketing professionals who are looking for track, compare and optimize ad campaigns across a variety of platforms.

CPM Formula

This CPM calculator calculates cost per mille using the following formula:

(Total Ad Spend / Total Ad Impressions) × 1000 = CPM (Cost Per Mille or Cost Per Thousand Impressions)

You may also be interested in our CAC Calculator

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